Only Heavy Metal

Come one, come all, to preview the new blockbuster – ahem, album! – from the world’s favorite hard rock monsters, LORDI, who are gearing up for the next chapter of their spooky history. Today, the quintet are proud to announce their 18th studio album, »Screem Writers Guild« which is set to be released on March 31st, 2023 via their new label home Atomic Fire Records. Its title is a reference (and a “LORDIfied” play on words) to the “Screen Writers Guild,” an association of screen writers in Hollywood (’20s to ’50s), yet there is no doubt that LORDI‘s musical version is much louder and fiercer. “The record itself isn’t a real concept album, but it obviously plays with the overall cinematic theme,” says Mr. Lordi.

This news is accompanied by the unveiling of an uplifting taster, titled ‘Lucyfer Prime Evil,’ alongside a lyric video –- drawn by Kaarle and scripted and edited by mastermind Mr. Lordi himself — over on YouTube.

Mr. Lordi explains, “This is a first chance for the fans to hear our new guitar player Kone in action on a record. He is doing a pretty lengthy guitar solo on the track, with Hella backing him up by keyboard harmonies here and there. It’s also the very first time in LORDI’s history that you can actually hear the whole band sing backing vocals on this album. Story-wise, ‘Lucyfer Prime Evil’ gives a quite good example of the themes and lyrical content that await you on the record: it’s a horror story, kinda like an eery horror movie theme song. Although this song isn’t really based on any particular horror movie, the conceptual theme of what to expect from the whole album should come across pretty clear.”

»Screem Writers Guild« was produced by Mr. Lordi with Mana and Janne Halmkrona as executive producers. Ilkka Herkman took care of its mixing and Pauli Saastamoinen mastered the record. The artwork was also designed by Mr. Lordi himself who has made a name as director for the band’s vision since the early ’90s.